A London studio rebranded its own high street — one trader at a time

The best briefs for a small studio are sometimes the ones closest to home. Colorido Studios, an independent London creative studio, has delivered a full brand identity and website for the Richmond Bridge Traders Association — the group of independent businesses trading along the stretch between Cambridge Park and Richmond Bridge. The studio’s office is a short walk from the bridge itself.

The identity is rooted in the place: the bridge, first opened to pedestrians in 1776 and the oldest surviving Thames bridge in London, sits at the centre of the work, alongside the area’s keystones, lamp posts and historic shopfront signage. Designer Hannah Weatherall photographed visual details from the architecture and signage around the area, and those observations became the starting point for a system that pairs a nostalgic signage aesthetic with a shield emblem — a mark of exclusivity and belonging. The palette draws on the blues and greens of the river and surrounding greenery.

The identity anchors a new website that works as a portal for the community, with individual profiles for each trader alongside local information, news and history. Traders can add the association’s logo and link to their own sites, so the brand travels with the businesses it represents. Posters, stickers and other local assets extend it onto the street. The website and local assets go live this autumn.

For independent teams, the project is a reminder that community work is not charity work — it is portfolio work with a different kind of return. Creative director Jack Kent puts it plainly: “High streets in the UK have it tough at the moment so anything we can do to tip the scales feels like a worthy cause.” A studio that invests in its own neighbourhood builds the relationships, the case study and the reputation that bring the next client through the door — and it does it on ground it actually knows.

Source: Little Black Book, October 26, 2026.