An Omaha agency rebuilt its brand for the AI-answer era — without abandoning its name
316 Strategy Group, an Omaha marketing agency, unveiled a refined brand identity and a redesigned website on October 20, 2026, built for a world in which getting found no longer means only ranking on Google. The launch completed a month of change for the firm, which also moved its headquarters to 2701 N Main Street in Olde Towne Elkhorn.
The rebrand keeps the 316 numerals that clients and the Omaha business community have recognized since the agency was founded in 2011, but rebuilds them from the ground up: the original thin, interlocking line-drawn figures give way to a bold, geometric mark with subtle cutaways, and the teal and red-orange palette has been refined rather than replaced. The redesigned site at 316strategy.com, built in-house by the agency’s web development team, carries the new look across every page with updated imagery, cleaner layouts, and a clearer presentation of its SEO, answer engine optimization (AEO), and generative engine optimization (GEO) services.
President Joseph Kenney summed up the shift in a single line: “The old mark was drawn when getting found meant ranking on Google.” The new one, he said, is built for a world where ChatGPT, Perplexity, and AI Overviews decide who gets recommended.
Why it matters for independent teams: the lesson here is evolution, not erasure. 316 did not throw away a decade of recognition to chase an AI trend; it simplified a mark it already owned so pieces of it can flex across the website, print, and merchandise, and it made its own site demonstrate the service it sells. For any small agency whose clients now ask to “be the answer” when someone asks an AI tool for a recommendation, the firm’s own rebrand is the portfolio piece — proof that it understands the shift because it has already made it itself.